Promotional Tools - Ad Tracking

An ad tracker is a system that allows you to track the results of any advertising campaign.

When you run advertising online, you are typically advertising a URL (your web site address). With an ad tracker, you will create an special URL to use in your ads in place of the actual URL. When someone responds to your ad by clicking on the ad tracker URL, they are instantly redirected to your web site and the system adds that click to your tracker stats showing you that one person responded to your ad.

For example: I spent $10 on an ad.

My ad would look something like this:

The Marketing Tips Review is an excellent newsletter to learn about Internet marketing. Visit http://ezine.help-for-your-business.com

I would not know how many people visited this website exclusively from my ad. So, I would create an ad tracker URL which would look something like this: http://adtrack.trafficwave.net/t.pl/6501/56923 (from TrafficWave). You replace the original URL for the ad tracker and then you have a way to check how many people clicked on the link in your ad.

The ad now looks like this:

The Marketing Tips Review is an excellent newsletter to learn about Internet marketing. Visit http://adtrack.trafficwave.net/t.pl/6501/56923

Ad tracking can be of great benefit for showing which ads are pulling best.

You can even have 5 different ads that direct the reader to the same URL but, you want to know which ad is creating the most response. Enter ad tracking. Each ad has a different name or nickname for your records and you enter the URL. The ad tracker will then prepare a new URL for each nickname and that's the one that you will use for that ad.

There are tons of uses for ad tracking: